We are a consulting service, run by Guy Hasson.

Guy Hasson has 16 years of being ahead of the curve in slots.

Ahead of the Curve Achievements include:
* Playtika (2011-2012): Pioneered data-driven slot design.
* Was the first to introduce 'social math' (2012) to improve real-money game KPI’s, leading to great increases in retention.
* Slot Influencers (2016): Predicted and advocated for the use of slot influencers on YouTube, now a major marketing strategy.
* Developed a new metric (ROE: Rate of Exhaustion) to enhance player experience and control game profitability.
* T3 Math Model: Created a model that increased Time on Machine by 350%.
* 24-Hour Slot Channels (2018): Advocated for 24-hour channels to build player loyalty and generate additional revenue, something that's beginning to take form only today.
* Time Economies: Shifted social slot companies' perspective to view their economies as 'time economies,' improving player experiences.
* Early Gamification: Developed innovative gamification features that are still industry standards today.
* Advocated AI Art in Slot Development: Showed how AI art can speed up slot production, now adopted by major companies.

Today’s Ahead of the Curve Strategies include:

* A/B Testing Slot Icons and game names: Advocating for A/B testing slot icons to improve retention by making them more memorable, leading to an increase of 300% retention.
* A/B Testing all aspects of a slot machine in order to achieve compounding increases of retention.
* Building Brand over Features: Emphasizing the importance of brand building as the one sure-fire way of winning in an over-crowded marketplace.
* De-stressing innovative features: Recommending that new features, though important, are not the way to build brand, because everyone is doing it. If what you’re doing to be unique is what everyone is doing to be unique, your strategy is a losing one. Features have their place, but they are not your edge in the long-term.
* YouTube Brand Building: Promoting the creation of strong brand presence on YouTube to engage, activate, and own loyal followers. YouTube branding can achieve a loyal community of hundreds of thousands of players who want to hear what you say - organically.
* AI Companions: Implementing AI companions to interact with players, boosting retention, loyalty, and data.
* Gamification for Sweepstakes Casinos: Applying proven social slot gamification strategies to sweepstakes casinos to increase income.
* Affiliate Competition: Encouraging competition among affiliates to drive higher performance.
* Holistic game creation. Game design must start first by understanding what Marketing can sell virally, and what would stick out in the lobby, you can increase the life time value of each slot by X5-X10, allowing you to punch far above your weight at no extra cost.